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Brochures, your new marketing best friend

 

Marketing is an essential element of every new business no matter what line they may be in. Brochures are a very important marketing tool that can help promote your business and help it grow past its initial stages. Although brochures might be a seemingly outdated marketing tool, they could do wonders for your business and help gain a newer perspective.

 Tina’s Story:

Tina is thinking of ways to easily market his new business.

The Solution:

What should you do?

Brochures are a very effective marketing tool when utilized correctly.

There are a few very essential questions that you should ask yourself:

  • How can I strengthen my marketing strategy?
  • How can brochures help my business? 
  • Are brochures an effective marketing tool? 

Brochures have been a tried and tested marketing tools and though they may seem old-fashioned, they still help you with achieving the purpose of marketing your business and drawing more attention towards your business.
Considering that brochures have been around for a while, you can make unique uses of them to gain people’s attention by experimenting with different creative techniques that can turn heads towards your business.
Here are a few reasons why brochures are an excellent tool for marketing:

 


Brochures are like small packages with tons of space to contain information:

Known for being small and precise in both the shape and the message they deliver, brochures offer a lot of information when used correctly. They offer a snapshot of all aspects of your business and everything your business is about. They act as a catalogue for all your products and services and are an excellent way to display your features, benefits, and USPs as well as contact information. In essence, brochures could possibly be all of your website crammed into a small piece of paper that is still pleasing to look at, and serves the same purpose as a website would. When executed well, brochures offer your customers all the necessary information that would push them to use your products and services.

Can be used in creative new ways:

When compared to postcards or other forms of printable materials, brochures are perfect to be mailed, used at a particular location, or to be handed out at events. These multi-purpose miracle workers could be printed in bulk to be cost-effective and you could have them staked to use them as per your changing marketing needs.

 Easily distributed to a targeted audience:

Be it an event or a door-to-door distribution campaign, brochures are an excellent tool to engage a large audience and effectively deliver your message to a targeted select group of people. This method is specifically beneficial to local businesses or small franchises that need to tell the locals about their existence in the neighborhood or inform them about new offers or discounts.

Cost-effective, especially when ordered in bulk:

Although we’ve already mentioned that brochures don’t cost businesses an arm and a leg, it is important to highlight the monetary efficiency of this marketing tool. Brochures are cost effective and are easily stored hence having them printed in bulk makes them the perfect tool for marketing. And since they are used multiple ways over time, large orders are no problems, and hence cost less which is always a win!

Capture undivided attention:

Compared to flashy ads that compete for attention, or even large and expensive billboards that consumers may drive by without having a chance to read, one of the advantages of a brochure is that they offer a simple, more tangible way to receive and retain information. After a long day in front of a computer, people would probably be more likely to glance through a brochure than pay attention to all the advertisements bombarded at them on the Internet.

Easy referral system:

Simple as they seem, brochures could be passed from one person to another. This easy referral system may actually work and still works as we have the habit of sharing interesting information with our co-workers or family. Hence your marketing technique may end you up with more customers than you aimed for.

Tina has a strong addition to his marketing techniques

Tina understands that brochures could make a strong addition to his marketing strategy and could help him expand his business – all without taking a toll on his pocket.

Get printing!

Brochures serve a wide range of purposes when used as a marketing tool for your business. They act as a tangible means of promoting your business and capturing the attention of a much wider range of audience; including those that are not active on the internet. While brochures are an excellent tool to be added to your marketing plan, it is important to note that they need to be creative and offer information that captures the reader’s attention and motivates them to doing business with you.