Maintain communication with your customers

Looking to build customer loyalty? A medium to communicate with your customers is very essential. A newsletter is an excellent way to keep your customers updated with all new products and services that your business may be offering, and serves as an excellent opportunity for you to ensure that your customers remain loyal to your brand.

How does Robin stay connected her customers?

Robin is looking to find ways to maintain a line of communication with his customers and continue to market new products.

The Solution:

What should you do?

A newsletter is an excellent way to humanize your brand and create a more personal and intimate connection with your customers.

There are a few very essential questions that you should ask yourself:

  • How can I provide premium services to my customers?
  • How can I build brand loyalty?
  • How can a newsletter help my business?

Newsletters are an extremely valuable marketing tool as they allow you to attract new customers while retaining your existing ones. They build your business’s network and allow you to communicate with your clients and vendors. Newsletters deliver several benefits for your business and here’s why your business needs a newsletter:

Helps build reputation

A newsletter helps build your reputation in the eyes of existing customers, helps to expand your client base, and enables your company to grow. Not only does it allow you to reach people all the across the globe, it also provides you with a chance to increase awareness about your product and services and promote a better understanding of your company.

Build brand loyalty

Following up on a newsletter after a customer has purchased a product, provides you with an opportunity to promote other products that may interest the customer. Sending out a newsletter to your existing and potential customers each month/week allows you to market a wide variety of products and services that your company may be offering, all at very minimal costs. While this highlights the importance of newsletters to market your business effectively, it also contributes to your existing customers being more loyal to your brand.

Promotes engagement

Newsletters allow you to connect with customers that you have been in business with for years. Moreover, they promote engagement and help maintain your relationship with your customers over a sustained period of time.  

Update customers

Customers that haven’t been in touch with you could often remain completely unaware of a new product or service that you may be offering. A newsletter allows you to share important business related information with your long-lost customers and update them frequently.

Target your audience

A newsletter is the perfect solution to remain connected with your customers and not sounding very note: not sure that sales-y is a word sales-y. While campaign emails don’t offer the flexibility to personalize, newsletters allow you to target your audience and provide them with information that best meets their interests and needs. A newsletter can include very specific and personalized information that can also include service and product information that isn’t too pushy or sales-y.

Value-added service

By sending out an informational newsletter to your customers, you are offering them a value-added service that works well to maintain your relationship with them in the long run. Newsletters that focus on your customer’s interests create a sense of exclusivity and allow them to feel like they are a special part of your community.

Although newsletters have a lot to offer in terms of building your relationship with your customers and marketing your products and services, however, it is important that you ensure that your newsletter is relevant and engaging. Here are a few tips to ensure that you make complete use of this very important tool:

  • Understand your audience and include only information that best represents their interests.
  • Keep it short and simple. Lengthy newsletters not only feel redundant and boring, but are also more likely to end up in your spam folder.
  • Keep it interesting. An informative and creative newsletter proves to be very engaging and allows the reader to look forward to the next newsletter.
  • Follow a strict schedule. It is very important that you decide on whether you will be sending out newsletters on a monthly or weekly basis. Remain consistent and try to send out your newsletter the same time every month.

Robin has a tool to remain connected with his customers

Robin understands that her business can make excellent use of business newsletters to maintain a connection with their customers.

Newsletters are a little more than just information

It is essential for your business to make use of newsletters to enjoy the cost-effective opportunity they offer to stay connected with your customers and to generate new leads.

If you are looking to get started with your newsletter you can go to MailChimp.